The world is full of rhetoric in our everyday lifestyles. A person sees rhetoric in every activity they do, whether it be in a television ad or in the newspaper, they are used to portray something that the writer wants the audience (us) to see. College brings a lot of new things into your life including harder work, more freedom, and a larger social life. How I arrived at Clemson University was an interesting one and it involved some pretty tough decisions. Every college uses rhetoric in advertisements to try and increase the percentage of students who apply to the school. In an ad I saw about Clemson, the University uses Dabo Swinney, head football coach, to talk about the many great qualities of Clemson. The advertisement has football players, which attracts many sports lovers. Also, there are some great shots of the campus to show its beauty. The video contains rhetoric in the way that Clemson (author) wants to convince students (audience) that Clemson will help you become great in the world. A copy of the video is shown below.
Notice how Dabo discusses all of the students at Clemson as excellent scholars who will “transform” into intelligent human beings because of their attitudes and their efforts at Clemson. I did not see this video when I was applying to Clemson or when I was deciding between colleges. I saw it one day on YouTube and the university sponsored it. This means that they were using rhetoric to convince students that Clemson values academics and athletics. Most of your everyday students find these important to them. I found that Clemson was right for me in many reasons even though I did not see this advertisement. I found it funny that even the University that is special to all of us uses rhetoric in many ways.
- Jack Deke
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